• USPTO SealThe U.S. Patent and Trademark Office will be offering the next webinar in its Patent Quality Chat webinar series from 12:00 to 1:00 pm (ET) on November 13, 2018.  In the latest webinar, entitled "eMod Update: Accessing EFS-Web and PAIR with USPTO.gov Accounts," Lisa Tran, Communications Manager for eCommerce, and Jeff Wong, Project Manager for EFS-Web, will discuss how to access EFS-Web and PAIR with USPTO.gov accounts, and will focus on:

    • The authentication change from using PKI certificates to using USPTO.gov accounts;
    • How to migrate your existing PKI certificate to your USPTO.gov account; and
    • The Sponsorship Tool, which allows existing registered practitioners to sponsor their support staff to work on their behalf.

    Additional information regarding this webinar, including instructions for viewing the webinar, can be found here.

  • Strafford #1Strafford will be offering a webinar entitled "Navigating the Chinese Patent System: What U.S. Patent Counsel Need to Know — Protecting IP Rights in China, Leveraging Recent Amendments, Understanding Current Litigation Trends and More" on November 13, 2018 from 1:00 to 2:30 pm (EST).  Rui Luo of Han Kun Law Offices, Thomas T. Moga of LeClair Ryan, and Letao Qin of Rimon will guide U.S. patent counsel and companies on Chinese patent law and what they need to know about the Chinese system; address changes to the Guidelines for Examination, current litigation trends, and the Anti-Unfair Competition Law (AUCL); and offer U.S. companies and counsel best practices for increasing IP protection under the Chinese system.  The webinar will review the following issues:

    • How the amendments to the Guidelines for Examination change patentability in China
    • The role of the AUCL in IP enforcement in China
    • Litigation trends in China and the advantages of using the Chinese IP system

    The registration fee for the webcast is $297.  Those interested in registering for the webinar, can do so here.

  • IPLACThe Intellectual Property Law Association of Chicago (IPLAC) AIA Trials Committee and John Marshall Law School will be offering an "AIA Trials Seminar" on November 14, 2018 from 1:00 pm to 5:00 pm (CT) at the John Marshall Law School in Chicago, IL.  The seminar will consist of the following panel discussions:

    Panel 1 — The Evolving Administration of the PTAB
    Panel 2 — The Federal Circuit and the PTAB
    Panel 3 — The Way Forward

    For IPLAC members and students, the seminar is complimentary.  The registration fee for non-members is $5.  Those interested in registering for event can do so here.

  • Federal Circuit Bar AssociationThe Federal Circuit Bar Association (FCBA) Patent Litigation Committee will be offering a webcast entitled "Litigating § 101 Issues After Berkheimer" on November 14, 2018 from 3:00 pm to 4:30 pm (EST).  Irene Yang of Sidley Austin LLP will moderate a panel consisting of Peter Menell, Koret Professor of Law, The University of California, Berkeley School of Law; and Jared Bobrow of Herrington & Sutcliffe LLP.  The panel will discuss the legal underpinnings of Berkheimer, the implications of Berkheimer for resolving § 101 issues before trial, and practices for litigating and trying § 101 issues in district court.

    The webinar is complimentary for FCBA members, $100 for government, academic, or retired practitioners, or $175 for private practitioners.  Those interested in registering for the webcast, can do so here [http://fedcirbar.org/Programs-Sponsorship/Calendar/ArticleID/1052/Litigating-%C2%A7101-Issues-After-Berkheimer-Webcast].

  • U.S. Chamber of CommerceThe U.S. Chamber of Commerce Global Innovation Policy Center (GIPC), together with IAM, will host a patent law and policy conference from 8:00 am to 6:30 pm (EST) on November 13, 2018 at the Ronald Reagan Building and International Trade Center in Washington, DC.  The conference will address the impact that legal and political climates have on the patent market, with GIPC Vice President for U.S. Policy Frank Cullen leading a discussion on the future of intellectual property policy.

  • By Kevin E. Noonan

    One of the most powerful, visceral arguments made by the American Civil Liberties Union in Assoc. Molecular Pathol. v. Myriad Genetics, 689 F. 3d 1303 (2013), was that permitting Myriad and the University of Utah to have patent rights to isolated human DNA inhibited basic research.  Indeed, the meme that patents can interfere with free access to the "building blocks" of science and technology can be found in Supreme Court dicta from Funk Brothers Seed Co. v. Kalo Inoculant Co., 333 U.S. 127 (1948), to Myriad and Mayo Collaborative Services v. Prometheus Labs., Inc., 132 S.Ct. 1289 (2012).  Similarly, opponents of the Bayh-Dole Act (codified at 35 U.S.C. §§ 200-212), which permits universities to patent inventions made using Federal funding, base some of their arguments on the inequity visited on the public in allowing these inventions to be protected by patent and thus (at least technically) making scientific and research use an act of infringement.

    These concerns were exacerbated by the Federal Circuit decision in Madey v. Duke Univ., 307 F.3d 1351 (Fed. Cir. 2002), where the Court agreed that the practice of a patented invention by Duke University researchers was not protected by an "experimental use" exemption.  In doing so, the Court recharacterized the nature of such scientific use by universities, ostensibly based on the "commercial" nature of modern university practice:

    In short, regardless of whether a particular institution or entity is engaged in an endeavor for commercial gain, so long as the act is in furtherance of the alleged infringer's legitimate business and is not solely for amusement, to satisfy idle curiosity, or for strictly philosophical inquiry, the act does not qualify for the very narrow and strictly limited experimental use defense.  Moreover, the profit or non-profit status of the user is not determinative.

    This decision cabined the (common law) experimental use exemption to activities akin to the Victorian practice of observing with crude microscopes rotifers in a drop of pond water as an after-dinner amusement amongst gentlemen.  The Court's reasoning was set forth as follows:

    Our precedent clearly does not immunize use that is in any way commercial in nature.  Similarly, our precedent does not immunize any conduct that is in keeping with the alleged infringer's legitimate business, regardless of commercial implications.  For example, major research universities, such as Duke, often sanction and fund research projects with arguably no commercial application whatsoever.  However, these projects unmistakably further the institution's legitimate business objectives, including educating and enlightening students and faculty participating in these projects.  These projects also serve, for example, to increase the status of the institution and lure lucrative research grants, students and faculty.

    Regardless of the practicality of these distinctions, there the law has rested ever since, and it is generally recognized that there is no effective experimental use exemption under U.S. patent law.

    There are, of course, exemptions to infringement liability in the statute; for example, 35 U.S.C. § 287(c) provides:

    (1) With respect to a medical practitioner's performance of a medical activity that constitutes an infringement under section 271(a) or (b), the provisions of sections 281, 283, 284, and 285 shall not apply against the medical practitioner or against a related health care entity with respect to such medical activity.

    where

    "medical activity" means the performance of a medical or surgical procedure on a body, but shall not include (i) the use of a patented machine, manufacture, or composition of matter in violation of such patent, (ii) the practice of a patented use of a composition of matter in violation of such patent, or (iii) the practice of a process in violation of a biotechnology patent.

    "medical practitioner" means any natural person who is licensed by a State to provide the medical activity described in subsection (c)(1) or who is acting under the direction of such person in the performance of the medical activity.

    "body" shall mean a human body, organ or cadaver, or a nonhuman animal used in medical research or instruction directly relating to the treatment of humans.

    And the exemption does not apply to activities directly related to "commercial development, manufacture, sale, importation, or distribution of a machine, manufacture, or composition of matter or the provision of pharmacy or clinical laboratory services (other than clinical laboratory services provided in a physician's office)," and "regulated under the Federal Food, Drug, and Cosmetic Act, the Public Health Service Act, or the Clinical Laboratories Improvement Act."

    Since the Madey decision there has been no traction for expanding the statutory exemption beyond the scope of § 287(c), but the Court's Madey decision itself provides a possible hint at a path forward.  In footnote 6 of the opinion, the Court states (citing footnote 3 in the District Court's opinion):

    In a footnote, the district court cites to a section from the Bayh-Dole Act to support its reasoning that the government has a license to have patents practiced on its behalf when the government contributed to the funding of such patents.  Id. at 16 n. 3 (citing 35 U.S.C. § 202(c)(4) (2000)).  The relevant section is set forth below.

    (c) Each funding agreement with a small business firm or nonprofit organization shall contain appropriate provisions to effectuate the following: (4) With respect to any invention in which the contractor elects rights, the Federal agency shall have a nonexclusive, nontransferrable, irrevocable, paid-up license to practice or have practiced for or on behalf of the United States any subject invention throughout the world․  35 U.S.C. § 202(c)(4) (2000).

    The district court stated that the "funding agreements for the inventions created under the ′994 and ′103 patents[-in-suit] expressly provide that the Government retained rights in those inventions."  Id.  Thus, the district court reasoned, in light of the Bayh-Dole Act, Duke's use of the patents that has been authorized by the government does not constitute patent infringement.  Finally, the district court noted that: "[a]lthough the parties have presented conflicting evidence as to the extent to which the patented devices have been used for a purpose consented to by the Government, because [Madey] has failed to create a genuine issue of material fact as to whether [Duke] has commercially benefited or intends to do so with respect to the patents at issue, the uses that have been made to date with respect to both patents are, at this point, exempt from infringement liability."  Id.

    The Bayh-Dole Act itself expressly provides limits and direction on how technology patented and licensed by universities under its provisions should behave; for example, in 35 U.S.C. § 204:

    Notwithstanding any other provision of this chapter, no small business firm or nonprofit organization which receives title to any subject invention and no assignee of any such small business firm or nonprofit organization shall grant to any person the exclusive right to use or sell any subject invention in the United States unless such person agrees that any products embodying the subject invention or produced through the use of the subject invention will be manufactured substantially in the United States [subject to waiver under conditions where this proscription cannot be carried out].  (Added Pub. L. 96–517, § 6(a), Dec. 12, 1980, 94 Stat. 3023.)

    This suggests a possible avenue to enact at least a partial experimental use exemption for the members of society most impacted by even technical liability for infringement (i.e., university researchers, where the overwhelming amount of such technical infringement occurs).  Specifically, Congress could amend the Bayh-Dole Act to provide that licenses of university technologies contain, and the universities themselves be bound to grant, non-exclusive licenses to use patented technology to university researchers for non-commercial purposes:

    Any patent subject to the provisions of this title, and any license to any such patent granted to any commercial entity, shall be subject to a non-exclusive license to practice the patented invention for non-commercial research purposes by researchers of a U.S. university, non-profit organization, or other scientific research institute.

    The statute would be limited to university patents and to university or other research institutes or organizations, but it is precisely these patents and these entities purportedly most negatively affected by the present existence of technical infringement liability (and were the entities involved in Madey v. Duke).  The proposed statutory change is not intended to be a panacea, but its existence could ameliorate the angst felt by lawmakers and the judiciary (as well as policymakers and pundits) by the possible chilling effect of patenting on innovation.  Make no mistake, the evidence is scant that there has been any such chill; after all, the poster child for the effects of this behavior, the Myriad gene patents, had tens of thousands of scientific papers published from grant to invalidation by the Supreme Court and Federal Circuit (see "In Defense of Patenting").  But to the extent that this is a genuine issue, actual or potential, having a statutory shield for any possible misbehavior by patentees (and their licensees) might influence policymakers to be less mindful of the rhetoric and more cognizant of the benefits of almost forty years of technology transfer under the Bayh-Dole Act.

  • Video Game Patent Found to be Patent Eligible

    By Joseph Herndon

    District Court for the District of DelawareIn the U.S. District Court for the District of Delaware, Plaintiff (Blackbird) sued Defendant (Niantic) alleging infringement of U.S. Patent No. 9,802,127.  Niantic filed the present motion to dismiss the case for failure to state a claim under Rule 12(b)(6), on the basis that the asserted patent claims are invalid under 35 U.S.C. § 101.

    The Court followed the two-step approach set forth by Alice to evaluate the section 101 challenge, and ultimately found the claims satisfied step 1 (leaving step 2 unnecessary), and thus, the motion was denied.

    The '127 patent is directed to a video game in which user determined location information (e.g. GPS, Google Maps, an entered address or the like) is acquired, and the determined location information of a physical location is mapped to a video game environment so that the user of the video game experiences objects from the user's physical location while playing the video game.

    The '127 patent describes an example in which if a user is playing a car racing game, he or she is able to race through the streets of his or her local neighborhood in the game.  This is achieved by first obtaining user determined location information relating to a user's location.  In a particular example, the user is able to load information relating to the user's current physical location.  This may be accomplished by taking a GPS reading of the user's current physical location and a certain radius around the user location or by the user entering an address.  Other sources of user determined location information relating to the users physical location, such as Google Maps, may also be used to acquire a set of user determined location information to be mapped into the video game.  Once acquired, the information is mapped into the game.  In this example, if the user is at a residence at 1 Sarah Lane in Maynard, MA, user determined location information relating to Sarah Lane and the town of Maynard, MA is acquired (via GPS, Google Map®, Google Earth® and the like).  The user determined location information is mapped into the video game such that the user can race around the streets of Maynard, MA.  In the game, the user can leave the residence at 1 Sarah Lane, turn onto Route 117 and race to downtown Maynard.  Upon entering the downtown area the user is able to race around the town, passing local points of interest such as Clock Tower Place, local fast food places (e.g., McDonalds®), past local stores (e.g., The Outdoor Store®) and onto Route 62.  By allowing the user to experience his or her desired location in the video game, an entirely new and entertaining form of game playing is achieved.

    Claim 1 of the '127 patent recites:

    1.  A computer-implemented method comprising:
        receiving a first position indicator representing a first current physical location for a user of a video game, wherein said first position indicator is determined at least in part by taking a global navigation satellite system reading of said first current physical location;
        obtaining image data relating to said first current physical location, said image data comprising two or more camera images of said first current physical location;
        mapping said image data into a virtual environment of said video game by displaying said image data as a video, wherein said user experiences within said virtual environment real life objects from said first current physical location, and said user simultaneously encounters within said virtual environment virtual objects that are not physically present in said first current physical location;
        receiving a second position indicator representing a second current physical location for said user as said user navigates a geographic area surrounding said first current physical location;
        saving at least said second position indicator to a memory; and
        storing at least said second position indicator in said memory when said video game is not executing.

    In the motion to dismiss, the Defendant argued that the '127 patent claims are directed to the abstract idea of "receiving, processing, and displaying or storing location information."  The Defendant analogized the asserted claims to the method claim in Concaten, Inc. v. Ameritrack Fleet Solutions, LLC, which was found invalid under § 101.  The Concaten claim provided steps for relaying weather and road data to and from snowplows, comprising: (1) "receiving" information on a snowplow's physical location, and the weather and road conditions in that area; (2) "processing" the information to provide a map and determine an instruction for the snowplow operator; and (3) "providing" the map and instruction to the operator.  The claim further required that the map be "visually displayed, by a touch screen monitor," and that specific conditions be included in the instruction.

    The Defendant argued that the '127 patent claims are directed to an abstract concept because they merely describe the idea of receiving, processing, and displaying location information in the context of a video game virtual environment using generic computer components, and are therefore, invalid for the same reasons as noted in Concaten.

    The Court, however, found that the Defendant was oversimplifying the claims.  Under the Alice framework, courts must be wary of describing the claims at such a high level of abstraction and untethered from the language of the claims lest the exceptions to § 101 swallow the rule.

    The Court found the Concaten claim distinguishable from the '127 patent claims.  The Court explained that the Defendant forced the analogy by essentially reading out the '127 patent's "mapping" limitation, which requires taking camera images of a real physical space where the user is located, and integrating those images as a video into a virtual video game environment.

    The Court explained that such mapping ensures that the claimed method does not merely take steps routinely performed by humans and apply them on a computer because "mapping" as described in the claims could not be performed by humans.  Further, unlike the abstract optimization step done by unexplained "processing" step in Concaten, the mapping step here is tethered to specific instructions on which images are to be mapped (camera images from the user's physical location), where those images are to be mapped (the video game virtual environment), and how those images are to be displayed (as a video wherein the user experiences both real and virtual objects within the video game virtual environment).

    The Court noted that Defendant argued that claim 1 includes an insufficient level of detail as the claims fail to explain how the image data is displayed as a video and how the images are allegedly combined, but such an enablement argument is beyond the scope of § 101.

    The Court further rejected Defendant's arguments regarding the idea that the "wherein" clause in the mapping limitation merely described an outcome and thus was an aspirational and result-focused claim lacking specificity.  Again, the Court found that claim 1 provides specific instructions on how the mapping is done.  The Court cited McRO, and found the '127 patent claims, like the claims in McRO, to be directed to a specific means or method that improves the relevant technology.  Namely, the claimed technology allegedly solves the problem in the existing art of being confined to a predetermined and merely virtual location in a video game by incorporating a user's physical location as part of the game environment.  This is done by the specific means of first taking camera images of the user's physical location, and then mapping those images as a video into the virtual game environment.

    Also, the Court found that the asserted claims, like in McRO, are directed to the creation of something physical, here, the display of camera images depicting the user's location overlaid with the virtual images from the video game for viewing by human eyes.

    As a result, the Court found that the '127 patent claims are not directed to ineligible subject matter under Alice step one, and Alice step two was not needed.  Thus, the motion to dismiss was denied.

    Here, the Court found that the claim included sufficient detail to avoid being considered a result-oriented claim.  Although the "mapping" limitation is awkwardly worded (and appears to have some antecedent basis issues), it does include descriptive or non-generic terms to avoid the abstract characterization.

    Blackbird Tech LLC v. Niantic, Inc. (D. Del. 2018)
    Memorandum Order by District Judge Andrews

  • IPO #2The Intellectual Property Owners Association (IPO) will offer a one-hour webinar entitled "Federal Circuit Appeals and Remands to the PTAB: Recent Lessons and a Look Ahead" on November 8, 2018 from 2:00 to 3:00 pm (ET).  Michael Flibbert of Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Sheila Kadura of Dell Technologies; and John O'Quinn of Kirkland & Ellis, LLP will review case law and discuss strategies for affirming or reversing a PTAB decision.  The panel will analyze and discuss:

    • The decision to appeal
    • Trends in remands, including what kinds of procedural grounds have been raised successfully by patent owners
    • How counsel can counter arguments based on procedural oversights, including arguing harmless error
    • Emerging case law regarding standing
    • The expected impact on appeals of the PTAB's switch to the BRI claim construction standard
    • Steps in developing your appeal strategy
    • Tactical tips for briefs and oral argument

    The registration fee for the webinar is $135 (government and academic rates are available upon request).  Those interested in registering for the webinar can do so here.

  • By Josh Rich

    USPTO SealIn AIA post-grant proceedings — specifically, Post-Grant Review ("PGR"), Inter Partes Review ("IPR"), and Covered Business Method ("CBM") review — the patentee has the right to seek to amend the claims rather than fight over the issued claims.  However, in 90% of the cases in which a motion to amend has been decided by the Patent Trial and Appeal Board ("PTAB"), the motion has been denied.  Based significantly on the dismal success rate of those motions to amend, the U.S. Patent and Trademark Office has now proposed an altered protocol for considering motions to amend in AIA post-grant proceedings.  Specifically, it proposes having the PTAB provide a preliminary review of whether amended claims would satisfy statutory and regulatory requirements, then allowing the parties to react and a Patent Owner to potentially revise the motion to amend.  Separately, the Office asked whether it should reallocate the burden of persuasion in motion to amend proceedings.  Comments on these proposals are due by December 14, 2018.

    Currently, the motion-to-amend process in PGR, IPR, and CBM reviews runs directly parallel to the substantive process:  the Patent Owner must submit its motion to amend at the same time it files its Response (three months after institution), the Petitioner files its response to the motion to amend with its Reply to the Patent Owner's Response (three months later), the Patent Owner has an opportunity to reply in support of its motion to amend (one month later), and the issue is then decided in the Final Written Decision in which the PTAB resolves all of the other issues raised in the Institution Decision (twelve months after institution).[1]  Applying that procedure, parties had filed 305 motions to amend as of March 31, 2018.  The PTAB had ruled on 189 motions to amend by substituting claims (20 had requested simply cancelling claims, 35 found the original claims patentable or had already been decided, and 61 were withdrawn either by the party or by termination of the case).  Of the motions to amend resolved by the PTAB, only 7 (4%) were granted and 11 (6%) were granted in part; 171 (90%) were denied.

    The vast majority (88%) of the denials of motions to amend, either in whole or in part, was on statutory grounds:

    Table
    In light of these circumstances, the Patent and Trademark Office has proposed a revised process that would decouple the motion to amend and substantive filings in AIA proceedings to allow a preliminary decision from the PTAB four months after institution and two and one-half months after the filing of a motion to amend.  The Patent Owner would benefit by being able to address any statutory or procedural deficiencies in its Reply or a revised motion to amend; the Petitioner would benefit by getting the last word on any revised motion to amend.  If the preliminary decision indicates that the original motion is likely to be denied, the Patent Owner would go first with a filing one month after the decision; if the preliminary decision indicates that the motion is likely to be granted, the Petitioner would go first.  In fact, the process would potentially involve four additional briefs on the revised motion to amend (the revised motion, the Petitioner's response to the revised motion, the Patent Owner's reply in support of the revised motion, and the Petitioner's sur-reply).  The PTAB would consider all of the briefs — on both the original motion to amend and the revised motion — and would not be limited to the arguments on the revised motion.

    The Federal Register notice provided a helpful timeline of the proposed new motion to amend process, as compared to the existing practice:

    Timeline
    The Patent and Trademark Office also asked whether it should reconsider the burden of persuasion in AIA proceedings, and proposed a process for dealing with recalcitrant Petitioners.  The Office has never adopted a rule regarding the burden of persuasion on a motion to amend.  The Federal Circuit held, in Aqua Products, Inc. v. Matal, 872 F.3d 1290 (Fed. Cir. 2017) (en banc), that it would be inappropriate to place it on the Patent Owner, stating:

    The only legal conclusions that support and define the judgment of the court are: (1) The PTO has not adopted a rule placing the burden of persuasion with respect to the patentability of amended claims on the patent owner that is entitled to deference; and (2) in the absence of anything that might be entitled deference, the PTO may not place that burden on the patentee.

    Id. at 1327.  In response, the Office issued formal guidance indicating that the PTAB would no longer place the burden of persuasion on a Patent Owner.

    A wrinkle arises, however, when the Petitioner stops participating in the AIA proceeding.  In one such case, Bosch Auto. Servs. Sol'ns, LLC v. Matal, 878 F.3d 1027 (Fed. Cir. 2017), amended on reh'g (Mar. 18, 2018), the parties to the proceeding had settled.  The Court first confirmed that "'the petitioner bears the burden of proving that the proposed amended claims are unpatentable by a preponderance of the evidence.''  Id. at 1040.  The Court then indicated that the PTAB could deny the motion to amend only when the existing evidence would support that conclusion:  "[W]here the challenger ceases to participate in the IPR and the Board proceeds to final judgment, it is the Board that must justify any finding of unpatentability by reference to the evidence of record in the IPR.''  Id. (quoting Aqua Products, 872 F.2d at 1311 (opinion of O'Malley, J.)).

    In light of the Aqua Products and Bosch cases, as applied to PTAB proceedings in the informative decision Western Digital Corp. v. SPEX Techs., Inc. (IPR2018-00082 (Paper 13)), the Patent and Trademark Office is proposing a new rule for handling cases in which the Petitioner stops participating.  Specifically, it has proposed giving the PTAB the discretion to solicit assistance from a patent examiner to develop the record on a motion to amend.  The examiner would provide an advisory report that marshals the evidence and provides an assessment on patentability of amended claims without taking a position on any final legal determination.

    The proposed changes to the motion to amend process may lack the elegance and simplicity of the current procedures, but they reflect a general agreement that the current procedures are not achieving the intended goal of the process.  Thus, while the multiple rounds of briefing, and potential involvement of examiners, in the motion to amend process may add substantially to the administrative burden of motions to amend, they are likely to increase the likelihood of motions to amend being granted, thereby permitting the Patent Owner to obtain claims to which it is would be entitled in light of the arguments raised in the AIA proceeding.

    [1] The parties may alter the dates for these filings (other than the Final Written Decision) by stipulation or motion.  The can also agree to a schedule in which the motion to amend filings are not contemporaneous with the substantive filings.  However, the presumption is the timeline set forth above.

  • Poster

    By Donald Zuhn –-

    While the U.S. Patent and Trademark Office has yet to receive any patent applications describing  inventions for dealing with a widespread rise of zombies (other than hi-tech "zombie" servers, virtual machines, processes, etc.), the Centers for Disease Control and Prevention (CDC) and U.S. Department of Defense (DOD) have taken steps to prepare for a zombie apocalypse.

    The CDC website, for example, provides information on zombie preparedness.  Products listed on the page include links to a Zombie Preparedness Blog and Zombie Preparedness for Educators.  The CDC's Zombie Preparedness Blog advises that "[t]here are all kinds of emergencies out there that we can prepare for," including "a zombie apocalypse," and notes that "[y]ou may laugh now, but when it happens you'll be happy you read this, and hey, maybe you'll even learn a thing or two about how to prepare for a real emergency."  The blog provides a brief history of zombies and includes a list of items for an emergency kit.  The CDC notes that "what first began as a tongue-in-cheek campaign to engage new audiences with preparedness messages has proven to be a very effective platform," and therefore, the CDC continues "to reach and engage a wide variety of audiences on all hazards preparedness via 'zombie preparedness'."  The CDC even provides a graphic novel, entitled "Preparedness 101: Zombie Pandemic," which demonstrates the importance of being prepared before disaster (actual rather than fictional) strikes.

    The CDC is not alone in preparing for a zombie apocalypse, as reported in a History Channel article (see "Are You Prepared for a Zombie Apocalypse? The U.S. Government Is").  In 2011 (coincidentally, the same year that the CDC began its zombie preparedness campaign), the DOD released a strategy to combat a potential zombie apocalypse – CONPLAN 8888-11.  The plan states that it "was not actually designed as a joke."  Of course, the rest of the plan's disclaimer explains that:

    During the summers of 2009 and 2010, while training augmentees from a local training squadron about the JOPP [Joint Operation Planning Process], members of a USSTRATCOM [U.S. Strategic Command] component found out (by accident) that the hyperbole involved in writing a "zombie survival plan" actually provided a very useful and effective training tool.  Planners who attended JPME II at the Joint Combined Warfighting School also realized that training examples for plans must accommodate the political fallout that occurs if the general public mistakenly believes that a fictional training scenario is actually a real plan.  Rather than risk such an outcome by teaching our augmentees using the fictional "Tunisia" or "Nigeria" scenarios used at JCWS, we elected to use a completely-impossible scenario that could never be mistaken as a real plan.

    Although the zombie apocalypse is confined to the small and big screens, both the CDC and DOD have found ways to use the extremely popular zombie genre to prepare people for real-life disasters and explore the basic concepts of plan and order development.