CPA Global will hosting a webinar entitled "Maximizing IP to Drive Strategic Advantage " on May 20, 2021 beginning at 10:00 am ET.  The webinar will present two panel discussions with speakers from Alibaba, Johnson Controls, AkzoNobel, and Ferrero:

• Panel 1: IP strategy—does one size fit all?
• Panel 2: Combining patents and trademarks to drive innovation

The webinar will address the following topics:

• What IP strategy means in different industries and regions
• How companies can protect, manage, enforce and commercialize IP
• Ways market dynamics influence IP practices
• Varying factors that influence IP strategies
• How and when trademarks and designs should play a role in the innovation process
• How IP practitioners can manage IP portfolios to drive business performance

Those interested in registering for the webinar can do so here.