Technology Transfer Tactics will be offering a webinar entitled "Using Competitive Technical Intelligence Techniques to Assess University Patents" on December 12, 2013 from 1:00 – 2:00 pm (Eastern).  Alan Porter, Professor Emeritus of Industrial & Systems Engineering, and of Public Policy, Georgia Institute of Technology; Barry Brager, Founder and Managing Partner of Perception Partners®; and Laura A. Schoppe, president of Fuentek, LLC will help attendees adopt the key methods and tools they use to improve their IP assessments and apply high-level market and competition analysis to their early-stage technologies, and also focus on how to systematically use Competitive Technical Intelligence (CTI) for detailed technology assessment and decision-making.  The webinar will cover the following topics:

• Demystify CTI through a case study approach
• Understand your IP's value proposition, market share and application potential
• How to keep your budget in check while maintaining high quality data
• Identify emerging trends in a technology space for:
    – Research and development
    – Licensing
    – Sales
• Identify competitive threats and risks when developing IP
• Visualize how the technology landscape is changing and where your IP fits in
• Find and leverage information on market players, products, and positioning
• Use CTI to help set achievable goals
• Craft useful deliverables that deliver clear messages to the non-technical/rushed/executive mindset

The registration fee for the webinar is $197.  Those interested in registering for the webinar, can do so here.